GoToForms - Online Store Case Study

Gotoforms.com offers a large number of products including printer paper, labels and many different office supplies. Although the website has been successful for several years, the owner wished to transfer it to the SearchFit Ecommerce Platform. The challenge was to convert Gotoforms.com to SearchFit while maintaining important factors related to its search engine ranking like document names, product structure and template design. SearchFit's robust features allowed a complete conversion from a custom, dynamic system.

Many stores convert to SearchFit in order to improve factors related to search engine optimization and conversion rate. The fundamental requirement for all conversions is to retain the original search engine rankings after the conversion. This was accomplished on gotoforms.com by preserving factors important for SEO like categories page names and meta tags, adding redirects for 17.000 product pages (from the old page name to the new) and adding new html & xml sitemaps.

The result was a seamless conversion. All search engine rankings were maintained, search engine rankings were achieved in new areas, traffic increased and sales increased. The next step is to add more of the available SearchFit features like "Product Filters" to boost the site's conversion rate. Gotoforms.com has a promising future with the SearchFit Ecommerce Shopping Cart.