Bing is Microsoft’s web search engine. Bing continues to increase in popularity since its launch in June 2009 and now comprises about 10% of the total search engine volume. Bing hopes to compete with Google by offering a multitude of impressive search features such as faceted search results, related searches, enhanced views, video thumbnail previews, image search, instant answers and much more. SearchFit is an ecommerce platform cart that is Bing CashBack compatible that allows you to automatically build and deliver a product feed to Bing CashBack based on your existing product data. Other marketing feed are currently available including Google Base and Yahoo. We understand the necessity of effectively working with comparison shopping engines and are committed to providing quality integrations that get you results.

Bing CashBack Gives Your Customers a Great Incentive to Buy

Bing Shopping is the comparison shopping engine offered by Bing. Get your products listed on Bing Shopping by creating an account and submitting your product feed. Products from Bing Shopping are listed among Bing’s search results and on bing.com/shopping. The Bing Shopping feature that customers love most is “CashBack”. For each product marked with a Bing Cashback icon, the buyer earns a rebate on the purchase. The rebate can be anywhere from 2-50% of the order amount and is paid for by the seller, but delivered by Bing. The CashBack incentives have increased Bing Shopping’s market share by offering customers a more rewarding and exciting shopping experience.

SearchFit Ecommerce Shopping Cart is Now Bing CashBack Compatible

When SearchFit integrated with Bing CashBack in October 2009, it became one of the first ecommerce shopping carts to offer an automated system of delivering product feeds to Bing CashBack. SearchFit is proud to offer Bing CashBack integration along with its other available product feeds such as Google Base, Yahoo! Shopping and more. Once you have established an account with Bing CashBack and configured your Bing CashBack administration panel, you may use SearchFit to automatically create and deliver your product feed to Bing at a specified interval.

Within the SearchFit control panel, the Bing configuration is very streamlined and user friendly. Just enter your Bing FTP username and password, how often you would like to deliver your feed and click “update”. A variety of optional settings exist that allow you to customize your feed by altering the product names, descriptions and more. You also have the ability to download a sample feed. The CashBack incentive can be specified per product via bulk import or on a “Per Category” or “Whole Store” basis.

SearchFit will automatically create the items needed to track conversions and deliver the related information to Bing. Both the Bing tracking pixel and Bing batch reporting data delivery methods are used and require no setup on your part. The use of the Bing tracking pixel allows your customers to immediately login to their Bing CashBack account after a purchase to see the CashBack amount they earned. The nightly batch reports sent to Bing helps ensure that all conversions are accurately tracked.

How to Get Started with Bing CashBack

Your best bet for the fastest Bing integration with the best results is to contact your SearchFit account representative.  Here are the general steps needed to integrate your SearchFit shopping cart with Bing Shopping.

1. Create a Bing Shopping account by filling out their interest form.
2. Bing Shopping will review your application and may assign you an account representative who will oversee your integration.
3. Bing will give you a login to the Bing backend administration area where you must enter general information about your business. Some settings will also need to be entered at this point, such as your default CashBack amount. You will also receive ftp access to your Bing feed destination.
4. Edit the Bing integration settings in your SearchFit Bing panel (Located within the “Marketing Tab” | “Product Feeds” screen), including adding the ftp information mentioned in step 3 (above). Use the SearchFit Bing panel to submit your first feed to Bing.
5. Your Bing Shopping account representative will review the feed. If the feed is accepted, then your products will be listed in Bing Shopping.

We are excited to offer you a fast easy way to expand your marketing channels with Bing Shopping. Please contact us today to get started.

What is Google Base?

Google Base is an open database provided by Google where anyone can post many different kinds of information from recipes to song lyrics. It’s Google’s way of letting people contribute content directly. The important part for you is that you are able to upload your product feed to Google Base and reap valuable rewards.

Google Base Reward #1: Appear in Google Shopping Results on Google Search Results

A link to your product page may appear at the top of Google search results pages in the Shopping Results section. This is a great way to get to the top of highly competitive search areas. Your Product Name, Price and linked Store Name appear right there in the result. There is even a nifty shopping bag icon. For Free! What more do you want?

Google Base Reward #2: Appear in Google Product Search Results

Google Product Search Results are accessible by clicking the Shopping Search Refinement link that appears at the top of the Google Search Results page. They are also available on Google.com/products, also known as the Google Products Comparison Shopping Engine. Google Product Search offers products from a large number of sellers and offers great shopping features like seller reviews, sort by price  and more.

How to Get Your Products Listed on Google Base

The SearchFit Ecommerce Shopping Cart offers a quick, comprehensive system for the creation and delivery of your Google Base feed.  Once you have completed the simple process of creating a Google account and registering your feed, there’s just 3 fast, easy steps to complete within the SearchFit control panel:

• 1. Configure FTP Account Access. Just enter your Google Base FTP username and password.
• 2. Google Base Feed Submission. Schedule a recurring feed creation and delivery by selecting the “Submit to Google Base Every x Days” option.
• 3. Google Base Feed Optimization Settings. Choose the format of your product Title, Description and Type as they will appear on your feed.

Bonus Step:

• 4. Advanced Attribute Settings (optional): Add additional Product attributes to your feed. Google offers many different predefined attributes for you to better describe your products. You may also define your own custom attributes in order to create the perfect feed! SearchFit gives you complete control over Google Base attributes.

With so little effort and so much potential reward, you would be crazy not to submit a feed to Google Base. The SearchFit ecommerce shopping cart offers an easy, fast a powerful way to get your Products listed on Google Product Search And Regular search listings.

SearchFit Google Base Screen Examples

SearchFit Google Base FTP Account Access Settings

Search Fit Google Base Feed Submission Settings

SearchFit Google Base Feed Optimization Settings