Custom Product Displays for Ecommerce
SearchFit “Product Groups” are sets of products that you define within the SearchFit control panel. Product Groups allow you to classify your products separately from your product catalog structure. You can benefit from Product Groups by showing highly customizable product displays anywhere throughout your website. Pages such as your home page, articles and upper level category pages which do not normally show products can instead show a Product Group. This gives the customer the ability to view and purchase products outside of your normal catalog structure. Maximize your screen real estate and conversion rate by using Product Groups to place products exactly where your customers want to find them. For example, on your home page, you can add a Product Group that automatically shows the best selling items. On your upper level Category Pages you can add a Product Group that automatically shows your most recent items specific to that Category. Other highlights of Product Groups include the ability to define discounts and special indicators per Product Group. Read on to find out more!
Standard Product Group Displays
You can place a product display in key areas throughout your website that are outside your normal product catalog structure using Standard Product Groups. “Standard” Product Groups are frequently added to home pages, articles, FAQ pages, etc. Once you determine the products that your customers are most in need of when they are on a particular page of your site, you can add a Standard Product Group display which shows those products. For example, on your FAQ page, you could display a product beneath each FAQ that relates to the FAQ subject matter. On your home page, you could add several Product Groups which target your different market segments. Each Product Group layout is customizable allowing you to show different image sizes, buttons and information for each Product Group.
Intelligent Product Group Displays
Automatically add a product display to your site which contains only products that match a set criteria. For example, add a product display to your home page that automatically lists your best selling products. SearchFit includes the following Intelligent Product Group types:
- Best Selling Products By Quantity
- Best Selling Products By Revenue
- Best Selling Products By Profit (sale price – cost price)
- Most Recent Products
- Top Ranked Products (best customer rating)
- Most Ranked Products
- Most Profitable Products
- Products on Sale
Intelligent Product Groups are fast and easy to create. Aside from the above group types, further settings are available to refine the products which appear in the group, such as:
- [consider products] In the last X days
- Parent Category Type
- Parent Category
- Max Products in Group
This gives you the ability to create a highly specific Product Group such as: Show all best selling products by quantity from Category X in the last 30 days.
“Dynamic” Product Group Displays
Dynamic Product Groups can be placed only on “Custom Pages” and “Product” templates. Standard or Intelligent logic can be used to select the products for a Dynamic Product Group. The differences between Dynamic Product Groups and Standard include:
- Dynamic Groups are added to the page dynamically after page load.
- Has ability to automatically show products from the parent category when used on detailed product pages
- Example Usage of Dynamic Product Groups on Detailed Product Page. The below code snippet will add a product display from Product Group with whose ID is 3. Assuming that the Product Group whose id is three is also an intelligent Product Group, the “Parent Category” setting will be automatically set to the parent category using the keyword: AUTO_GENERATED_PRODUCT_CATEGORY_ID
- DYNAMIC_INCLUDE(PRODUCTS_GROUP, productGroupId=3, categoryId=AUTO_GENERATED_PRODUCT_CATEGORY_ID)
Promotional Product Group Displays
A “Promotional Product Group Display” is a product display which appears in a panel during step one of checkout. Use this Product Group Display to give your customers one last chance to add additional items to their order. Promotional Product Group Displays can help increase your average order value. You may specify the Product Group to use in your Promotional Product Group display on the “Products” tab | “Configure Products” screen | “Promotions” tab.
Discounts by Product Group
Product Groups are not only for product displays, they can be used for other purposes like assigning discounts to products. If you would like to assign a particular discount to products from several categories, then you can create a discount per Product Group. This allows you greater flexibility than creating a discount per product or Category.
Use Product Groups to Add Special Indicators
Identify products that meet a certain criteria by creating an Intelligent Product Group. Then, modify your product template to add a special graphic only if the product is in the specified Product Group. For example, you can use this technique to add a special icon to your product template for best sellers only.
This feature works using a new SearchFit Dynamic Include: PRODUCT_IF_IN_GROUP. The feature works in accompaniment with SearchFit’s Intelligent Product Group system. Example Usage:
DYNAMIC_INCLUDE(PRODUCT_IF_IN_GROUP, productGroupId=XX, inGroupHTML=<img src="images_templ/on-sale-icon-sm.gif">, notInGroupHTML=)
- Replace “XX” with the ID of Product Group.
- Replace the inGrouHTML value with the value that should appear if the product is in the Product Group
- Replace the notinGrouHTML value with the value that should appear if the product is NOT in the Product Group
Display a Product Group on Your FaceBook Page
Add a Product Group to your FaceBook Page. Let your fans view a display of your products without having to leave FaceBook! When FaceBook users who are not yet fans of your page arrive, they will view your Product Group. Your FaceBook Page fans will be able to view the group by clicking a tab. Similar functionality is also available for networking platforms which are compatible with Open Social, such as MySpace.com. SearchFit’s “Social Networking Apps” screen allows you to create social networking applications whose functionality is to add a SearchFit product group to the corresponding social networking platform. Learn more about SearchFit’s social networking tools.
Please let us know today if you would like assistance building your Product Groups or any other questions regarding SearchFit Ecommerce Platform Features.
