Costume Shop - Online Store Case Study

CostumeShop.us.com has a category for every type of costume you can imagine. Every Halloween season, there's a new set of hot costumes added to the store. Great costumes are available for all types, ages and even your pets. It's fun to just surf around CostumeShop.us.com because you will always find a new interesting costume. It's never too early to start shopping for your Halloween costume.

If you have ever shopped online for a Halloween costume, then you are probably aware of the fact that they can quickly go out of stock. Customers often search several websites in order to find the costume they want. In order to increase customer satisfaction and minimize calls from disappointed customers, CostumeShop.com needed a system that regularly updates its product inventory levels according to the Vendor's product feed. That way, customers are not given false hope that they costume they need is in stock. In addition, when costumes come back into stock, they need to become orderable on the website ASAP and before Halloween shopping season is over. This goal was accomplished using the SearchFit product data web service to collect the vendor's product feed and automatically update product inventory levels at a specified interval.

The huge number of costumes provides a massive amount of key phrases to rank for in search engines. SearchFit offers the maximum ability to attain top ranking for key phrases if you simply create category and product names that match your overall keyword theme. Since CostumeShop.us.com naturally had so much great content, search engine rankings were soon to follow. Sales have increased each year for this highly seasonal store and CostumeShop.us.com is looking great for the next holiday season.