Ecommerce Glossary L-Q | SearchFit Shopping Cart Glossary
Also known as a banner exchange, a Link Exchange is a group of websites that operates by users exchanging and trading links with each other. Once a great way to improve link popularity and improve your website's ranking, link exchanges are now less popular, and more people are submitting their sites to directories or paying for various Internet marketing campaigns. One negative aspect is that link exchanges potentially distract visitors away to other sites before they have fully explored the site that the original link was on as well as reducing or lowering the "quality" of the website that the link is on if the link is of poor value.
Link Frequency is the measure of how often your website is linked to from another site, commonly known as Internal Link Frequency. External Link Frequency is the measure of links to other websites that you post on your own website. As discussed in the definition of Directory, it's generally a better idea to have more incoming links than outgoing. Hopefully, these incoming links are high quality and have a high Page Rank.
A Markup Language is an artificial language (similar to a programming language) using a set of annotations to text that describe how text is to be structured, laid out, or formatted. Markup languages have been in use for centuries, and in recent years, have also been used in computer typesetting and word-processing systems. Probably the most used markup language in the World Wide Web today is Hypertext Markup Language (HTML). HTML follows some of the markup conventions used in the publishing industry in the communication of printed work between authors, editors, and printers.
An integral part of SEO, Meta Tags are elements that are used to provide structured data about a web page. These "tags" include Meta Titles or title tags, which are at the very top of every page and show up in the browser's ribbon, and Meta Descriptions which hopefully utilize keywords in an attempt to describe what the page is about, and Meta Keywords that are a set list of targeted keywords that a website owner will enter in the hopes that a user will type them in during a search. The meta descriptions are displayed on a search engine's results page just below the title tag of the same page. The meta tags can be viewed from any web page by checking the source code (in most web browsers, simply right-click anywhere on the page and click "source code"). As far as SEO is concerned, it's always best to have original meta titles, meta descriptions, and meta keywords for each page within a site, and to make sure that they all match the content on that particular page.
Another term for an internet shopping cart, or shopping cart. These "carts" are found on ecommerce business websites and allow users to store items they wish to buy in a "shopping cart" of sorts, and then proceed to checkout and purchase them.
Google's trademarked system of "ranking" a website. Page Rank is a link analysis algorithm that "measures" a site's relative importance within a set of hyperlinked documents. In other words, page rank results from a "ballot" of sorts among other pages on the internet about how important a certain page is and is roughly based upon the quantity of inbound links as well as the importance of the page providing the link. Google assigns a numeric weighting from 0 - 10 which denotes a site's importance in the eyes of Google. The most popular websites have a Page Rank of 10 and the least popular have a "PR" of 0.
PayPal is an ecommerce business that allows payments and money to be transferred over the internet. PayPal performs payment processing for online vendors, auction sites, and other corporate users, for which it charges a fee. It's popular shopping cart software is available at various locations and is an easy way to conduct ecommerce business. Users do, however, need to create a user account to be able to access the system. Notable ecommerce sites that use PayPal as a means of accepting payments include Ebay and others.
An advertising model for websites where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website following a search engine search. Advertisers bid on keywords that they predict their target market will use/type into a search engine when they are looking for a product or service. These sponsored ads or sponsored links appear mainly towards the top of the results page in a banner of sorts or in a separate column altogether.
Abbreviated form of Pay Per Click. In addition, this system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website.
A news or media release that is written or recorded directed at someone with the purpose of claiming something as newsworthy. Very similar to an article, a press release is designed to trigger an immediate response, and to gain publicity for someone or something, and is generally biased towards the objectives of the writer. For SEO purposes, press releases serve as an announcement and advertisement of a product, good, or service. They provide instant exposure and valuable links as well.
An artificial language that can be used to control the function of a computer. Programming Languages are defined by rules which describe their structure and meaning. Many programming languages have some form of written specification of their syntax and semantics while others are defined only by an official implementation. Programming languages are used to facilitate communication about the task of organizing and manipulating information, and to express algorithms precisely. Thousands of different programming languages have been created, and new languages are created every year. Some of the most common programming languages include: Java, JavaScript, PHP, and ASP.
