Ecommerce Glossary T-W | SearchFit Shopping Cart Glossary
A link that advertisers pay to have on another website that links to a page on their site. Text Links are usually found in the text or content of a page, rather than in a banner which is typically at the top of a page. Text links will have varying costs, based on the "quality" of the page they are on (usually Google's Page Rank is used to measure and determining the quality of a page). SEO companies pride themselves in being able to sell text links and text link ads to further enhance a site's SEO.
An advertising or marketing campaign designed to utilize text links by having them "point" to your site. A standard campaign targets certain keywords and text link "brokers" charge varying amounts for these keywords to be used as links. Generally, text link advertising may target only one up to quite a few keyword phrases. Text link advertising is considered non organic, meaning the work done on the site to increase traffic and/or improve ranking was not done by adjusting the meta tags, content, and internal links.
A process of conceptualization, planning, modeling, and execution of media content delivery via the Internet that is interpreted and displayed by a web browser. This includes coding as well as end user usability. Elements such as text, forms, images, and more are common features of website design. The intent of Web Design is to create a web site (a collection of electronic files residing on one or more web server) that presents content (including interactive features or interfaces) to the end user in the form of web pages that are requested. Web Design that is both user-friendly as well as SEO-friendly is very advantageous to a website owner.
Web development is a broad term for any activities related to developing a web site for the World Wide Web. This can include ecommerce business development, web design, web content development, and web server configuration. However, among web professionals, web development usually refers only to the non-design aspects of building web sites, such as writing markup and coding. Web development can range from developing a simple page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.
Alternate name for internet shopping cart, online shopping cart, or shopping cart. Shopping carts are basically software that allow customers to purchase products, goods, or services from an ecommerce website.
