Fragrance Store - Online Store Case Study

Fragrancestore.us offers a wide selection of fragrances for men and women. The easy-to-navigate structure allows customers to browse fragrances for men or women by letter or designer name. An attractive, easy to use menu system lets customers quickly find an attractive product display of the fragrance they are looking for.

This highly seasonal product type attains most sales during the holiday season. This means that products can quickly go out of stock and many new products are added just before the holiday season. The store needed a highly automated system of updating products. The SearchFit product data web service automated the placement of a large amount of product data on the website. This allowed for a large amount of production and maintenance to be done with minimum time investment. FragranceStore.us is a great example of SearchFit's ability to create a website with accurate product data that is regularly updated using an automated system.

A great selection and efficient, automated system has fragrancestore.us off to a strong start and high expectations for the next holiday season.