Heater Store - Online Store Case Study

Heater-store.com offers a wide selection of heaters from small space heaters to patio heaters and large commercial heaters. Aside from the heaters that just keep you warm, many different heater types are available including sauna heaters and water heaters. Heater brands and manufacturers add an important dimension to the product structure. Many customers look for a particular brand when shopping for a heater, so it's crucial that customers can view a list of all heaters offered by a particular brand.

The SearchFit product structure was able to easily accommodate the needs of heater-store.com. A required feature was the ability to easily add the same product to multiple categories. This is due to the fact that a heater may fall into both the "electric heater" category and "space heater" category. The SearchFit "product link" feature makes it easy to create a product that is a live copy of its master. An especially powerful and useful feature that speeds up production for this store is the ability to create an alternate "shop by brand" category type with a single click. This is possible because each product is assigned a manufacturer as it is created.

A main strategy for drawing traffic to the website was to obtain a high search engine ranking for key phrases related to heater types and heater brands. To accomplish this goal, several objectives were met including offering many different types of useful content like product manuals, lengthy product descriptions, product guides and general product information. All this valuable content was carefully optimized for search engines. The results were spectacular. In a short time, heater- store.com attained top search engine rankings for some of its most desired key phrases.

Another main strategy for drawing traffic was the use of comparison shopping engines like Google Base and Shopzilla. SearchFit offers the ability to easily export your product data into the format accepted by the top comparison shopping engines. With a small amount of effort heater-store.com continued to increase its revenue with valuable leads from comparison shopping engines.