Reporting and Analytics - Internet Marketing Tools

Successful internet marketing begins with access to and analysis of extremely valuable data about website visitors. SearchFit's reporting analytics features deliver all the key information needed to organize and operate a wildly successful internet marketing campaign.

View important website statistics related to traffic, content and eCommerce. SearchFit provides valuable information to enhance analytics reports because the cost and price of products can be used for revenue / profit calculations.

SearchFit is completely compatible with Google Analytics including funnel goals on checkout, ecommerce tracking, etc. Save time or expensive consulting fees by taking advantage of the automated Google Analytics setup feature. Automated setup includes Google Analytics eCommerce Tracking Code, Tracking of Checkout Pages including Funnel Goals, Tracking of Main Site and combining profiles. Tracking sales with Google Analytics is a free, easy way to get the data necessary for a marketing analysis. This data helps smart website operators monitor changes made to help increase conversion rates.

SearchFit creates reports that pull data from your AdWords account and compare it with the cost price of products per campaign, ad group and advertisement headline. This paves the way for meaningful reporting of adjusted profit, adjusted return on investment (ROI), and adjusted cost per acquisition (CPA) that considers the product cost price. The goal is to help SearchFit clients quickly determine the area value they are getting from paid advertisements without having to gather data yourself from multiple sources. Other data included in the AdWords report include impressions, clicks, click through rate, cost per click, orders, conversion rate, advertising cost and net profit.

Available report types include Products Sold, Searches and Commissions Reports. All reports come in the form of exported data that can be easily filtered by date, country, state, paid status and shipped status.

The Summary Report exports an HTML table that displays all the costs related to order totals such as subtotal, coupons, tax, gift cards and other various fields. Custom Fields Report shows a list of all the custom fields added to checkout pages and the values entered by customers for each.

Products Sold Report shows a list of all products sold, quantity sold per product and their totals for quantity, revenue & price. Each Commission Report shows the total amount sold per day for every affiliate or salesperson along with the total amount sold for the specified time period.