Sub-Store Creation - SEO Features

A powerful feature of SearchFit is the ability to create Sub-Stores from the same admin area and database as the main store. Using the same product database provides flexibility and power to create a completely new and customized store. Essentially change as much of the content, layout and related items as desired while using the same information.

Sub-Stores can be completely different or use some of the same content as the main store. The choice is up to the store owner for SearchFit possess maximum flexibility. For example, a Sub-Store may use the same product descriptions as the main store, or different product descriptions. Use the same website template a Sub-Store, or implement different templates. Here are more items that are customizable on your Sub-Stores: all titles & metatags, document names, category names, number of products per page, pricing, shipping and to name a few. With so many options a Sub-Store can be indistinguishable from your main store or just slightly different. The possibilities are virtually endless.

SearchFit easily creates Sub-Stores for each product brand of available on the main website. The result is a microsite tailored to build meaningful SEO content around a single brand.

Do you have a particular group of products that sells especially well and deserves its own niche site? SearchFit Sub-Stores deliver this option without having to do all of the backend work over again. Create a unique Sub-Store for a small niche of products with a new design and layout while using the same admin area, checkout information and product base. It's remarkably simple and extremely effective eCommerce tool.

It can be extremely difficult to rank in search engines for all your desired key phrases with just one website. The SearchFit Sub-Store functionality offers a solution of creating two or more similar stores that each target a different set of key phrases, and/or use different SEO techniques. This is a tremendous solution to increase ranking on important key phrases in more search engines.

Sub-Stores can be used in an overall SEO strategy to boost the search engine rankings of the main site while maintaining rankings for each of the Sub-Stores as well.

Another tactical use of a Sub-Store is to create a different brand identity. This means implementing a new design, layout, and brand strategy to target a different audience than that the main website. Start testing new branding and marketing strategies to present products and company information in different ways to different people. For example, design a Sub-Store that offers a sleek, high-end brand and another that offers more economical labels that appeal to bargain hunters. This is a great way uncover the tactics that yield the highest conversion rates.