Creating unique content and helping customers decided what to purchase are two very related challenges for every eCommerce manager. Most eCommerce managers understand that compelling content drives organic traffic and increases eCommerce conversion rate. Allowing customers to review products, is one of the best ways to build high quality content on an eCommerce website. The content created from Product Reviews is unique; search engines love it and customers actually use it to make purchasing decisions. Genuine product reviews are often viewed in the same manner as personal recommendations by shoppers. A substantial amounts of genuine product reviews also helps build credibility for the website to shoppers.
Right out of the box, SearchFit includes a Product Review feature that can be added to any product template. Short ratings can be shown on both product detail pages and category pages and detailed customer written product reviews shown on product pages. Comments to each review can also be activated to allow users to start a dialog about the product.
Combined with SearchFit’s emailing and coupon systems, Product Review requests can be emailed to customers with a coupon to thank the customer for a review at any interval after the product has shipped. This is another great way to engage customers again, generate unique content and help future customers decide how to buy.← Back to Marketing & Social Media Features