How does SearchFit stack up against the competition? We think we do pretty well.
Shopify offers an excellent shopping cart for those who have minimal design needs and who are looking for a quick plug-n-play product. There are many free and paid templates that are easy and fast to apply. Adding products that require minimal attributes is simple. And, the administrator panel is modern and user friendly. The shopping cart comes with many standard features and also includes a robust library of plugins that can be applied to fill in many gaps that store owners may need. Set up, hosting and a reliable customer support system are all included in the price of the software.
While Shopify offers a low monthly fee, it charges up to 2% per transaction if a store owner elects to use his or her own credit card processor. It is easy to see that Shopify will cost over $1000 a month for a store that generates $50,000 in revenue per month. SearchFit’s flat monthly rate is dependent on the number of products and not store revenue.
Shopify does not offer a complete customer shopping experience even with its library of apps. A SearchFit advantage is its intelligent, auxiliary site search that includes features such as auto complete, and options as search filters. Its auxiliary search offers reporting features that show store owner what people are searching for and how many results were returned for each search including empty results. Store owners can use this information to tailor their product offering based on what customers are searching for. The site search is extremely efficient; it can search over 200k products and return results in milliseconds. Search results criteria can be weighted and adjusted by store owners to refine search results for their customers.
Another SearchFit advantage comes from its dynamic filters and menu. To further refine site navigation, SearchFit offers dynamic product filters that can be displayed separately, or as categories. Product filter values can be imported and product filter assignments can be automatically import along with a scheduled or manual product import. This allows for further site navigation and a better customer experience. In addition, product filters can be used in conjunction with SearchFit’s site search to further refine customers’ search results.
SearchFit also offers automatic Brand Categories. These are manufacturer or brand pages that are automatically generated and can be included in the site’s category menu. The brand pages can be a powerful tool for customers who wish to see all products from one brand only. Plus, because these are static pages, these brand pages have an opportunity to rank well on search engine results pages.
While Shopify offers the ability to define each product or category’s meta content, SearchFit offers an extremely robust SEO Naming Rules feature that allows store owners the ability to set rules for each type of page automatically generating meta content. This is exceptionally helpful for large websites with 100’s or 1000’s of categories.
For store owners who need to publish multiple websites and want to manage all of them from a single shopping cart admin panel, SearchFit offers muliti-store publishing. Store owners can publish to multiple domain names, sell different products, and use different website templates on each site. Each store can also sell in different currencies or show different prices and product descriptions to target different audiences.
For store owners who ship freight or LTL, SearchFit seamlessly integrates with FreightQuote and FedEx to return live freight costs to your customers during checkout. Products can be configured to ship in numerous freight packages, and classes to return accurate freight estimates in real time.
Shopify name and logo copyright © Shopify, Inc.