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Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

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Ecommerce Analytics

eCommerce

Ecommerce Analytics: Social Network Analytics Part 2

Social networking sites are providing the possibility to have some of the largest marketing audiences for ecommerce companies. Social networking platforms also have similar marketing funnels like email marketing campaigns. The unique part of social networking sites is that each website has different abilities and content for your customers to interact with.  That means your posts may not engage and interact with your audience the…

Cart Comparison

Ecommerce Platforms Comparison: Part 1 of 4

With so many shopping cart options out there and saturation of the market that customers are quite often confused on what shopping cart is better for their company. There many features that you can base your decision on, and each different platform allows you to focus your company in different directions. This is a series of comparing competitor carts. First up is Volusion and Shopify.…

SearchFit Spotlight Features

Multi-Store Platform: Competitor Comparison

When shopping for an eCommerce platform one of the most important considerations a company should have is what ecommerce solution is right for their business. Understanding all of the features of various companies can help make that decision.  In this article I will review SearchFit’s Multi-Store platform, but most importantly highlight how Volusion features don’t quite provide the same service in comparison. One of the main…

eCommerce

Six 2017 Holiday Must Do’s for Your eCommerce Company

The festive music and the countdown to the holiday season seems to be getting earlier and earlier every year. The Grinch would definitely not be pleased to know that the 2017 Holiday hoopla is starting before Thanksgiving, or Halloween has even passed. It seems that the industry must always look and plan ahead instead of enjoying the current holidays. For eCommerce companies the holiday season…

Shipping & Delivery

What is Drop Shipping?

Drop Shipping may not be a common term for those people considering to jump into ecommerce for the first time, but it can make all the difference in the eCommerce world when you create an online store. Drop shipping is a fulfillment structure in which a manufacturer or wholesaler agrees to ship single products directly to customers on behalf of the etailer allowing the etailer…

Ecommerce Analytics

eCommerce

An Introduction to Ecommerce Analytics Part 1

The online environment for ecommerce companies is fluid and constantly developing.  In this article, which is the start of a series of articles, I will write about understanding analytics that are helpful for ecommerce companies.  For small to medium size companies, it is important to understand analytics as they are critical data points for success. If your company doesn’t understand what the metrics are saying,…

eCommerce

eCommerce Site Design: Dynamic Cart, Custom Template Code, and Image Resizing

Ecommerce site design is one of the most important aspects to gain confidence from your ecommerce customer. The most shocking statistic is that 59% of consumers globally would rather interact with content that is beautifully and purposefully designed even when they are short on time. In fact, 57.7% of small to medium sized businesses are intending to invest in a new website look or design.…