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There are many parts to a promotion that should be tested and checked, but once a few promotions are completed testing becomes second nature. There should be a comprehensive checklist of any particular issues that could arise that would need to be fixed before a launch could happen. Testing throughout the development stages is crucial to making sure a website can have full navigability and…
The mysteries of the decisions of the online shopper are speculative at best as delving into the thought processes of each individual consumer is hard to predict. Online consumer behavior is a complicated socio-technical phenomenon and has been the focus of researchers for the last decade. It is elusively hard trying to judge the psychological state of consumers while they are making purchases. Due to…
Social Commerce, another side product of Web 2.0 social internet, is a subset of electronic commerce that uses social networking sites in the context of financial transactions. In 2005, Yahoo first coined the term social commerce that helped give a metric to how much interest a certain product was receiving on social networking sites. However, over the years the term has developed into entirely different…
Today, most information is at your fingertips. By the click of a mouse, tap on the screen, or a simple “Hey, Siri” will bring about all the information you could need. This is vastly different from traditional search methods that were still employed a decade ago. Before Google was widely available, most who needed to find information, had to go to their library or closest…
Having a SEO strategy is important to keep your website’s competitive edge in the new year. Tactics have evolved over the years and different strategies have been used to receive better rankings. For example, the Google Penguin update has caused a number of changes that have changed how SEO ranks websites. Using measuring tools and metrics can help create an understanding and actionable insights to…
Women around the world have loathed the concept of having to go out shopping for lingerie and swimsuits. The fight or flight feeling from shopping for these items has plagued women in the pursuit of finding something that fits and doesn’t make you want to cringe. Women have two options currently in beating the never-ending dread of shopping for these items either shop in-store or…
The term “Black Friday” first came into the American lexicon when it was used to describe a financial crisis in 1869. The first time the term was used to describe the busiest shopping day of the year was in 1961 by a Philadelphia public relations newsletter. The day has since involved from its inception; today, it has become an all-out shopping frenzy, which has resulted…
The word ‘sale’ can raise the heartbeat of just about any online-shopping enthusiast. But how do you make your E-commerce website have a successful sale? Understanding the art of the sale is essential to making your first “sale” on your website successful. The art of the sale stems back many decades ago and the modern salesmanship concept originated for the most part in America. The…