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Cambridge Analytica, a political data firm who recently closed due to this incident, was hired to collect the private information of 50 million Americans. Many researchers and analysts are calling this the end of the wild west in terms of data protection on social networking sites according to Digiday.com. The digital ad industry in particular has refuted any type of proposal to regulate how advertisers…
Competing with large corporations can be very intimidating when you’re a small business owner. It’s hard to compare, especially when you know the competition has a much larger budget paired with a vast amount of resources. You may think that because larger businesses have more money, they will always win the bids for keywords, but this isn’t necessarily true. The great thing about running…
Whether you are a sports company or a sports team, a logo speaks a lot for your brand. Be it a team like New York Giants or a sports good company like Nike, a majority of your audience can recognize you, just by looking at the logo. As such, it becomes extremely important that your sports logo is just perfect. Perhaps the importance of logo…
In the age of social media the best way to market yourself is to get your customers to do it for you! Learn how to turn them into brand ambassadors. These days the customer journey has become about more than just the sale. With the advent of social media and a continuously evolving service economy, consumers increasingly want to feel involved in the process…
Before delivering your message, you need to know who you’re delivering it to. This is a fundamental part of marketing for any business. However, these days recognizing your audience is a multi-step process that involves more than just knowing ages and locations. In an environment where content marketing rules the digital world, you have to dig a little deeper. Because only when you really know…
An online presence is the accumulation of all of the internet identities that you have and the interactions that you have with others on the web. This presence can be personal or business-related but is always used to build some sort of brand presence. If your online presence has a broad reach, you have a great chance of gaining new followers, customers, and fans. For…
eCommerce, Search & Marketing, Shipping & Delivery, Web Marketing
Factors Influencing Online Shopping Behavior of Consumers The mysteries of the decisions of the online shopper are speculative at best as delving into the thought processes of each individual consumer is hard to predict. Online consumer behavior is a complicated socio-technical phenomenon and has been the focus of researchers for the last decade. Click Here to Read More! Voice Search: How Emerging Technologies Are Changing…
There are many parts to a promotion that should be tested and checked, but once a few promotions are completed testing becomes second nature. There should be a comprehensive checklist of any particular issues that could arise that would need to be fixed before a launch could happen. Testing throughout the development stages is crucial to making sure a website can have full navigability and…