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Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

email analytics

Email Marketing

Email Analytics

Email analytics are far from dead and are still valuable resources for gaining information about your companies marketing efforts. Email marketing also has a funnel affect in place similar to traffic that goes to your website, but it starts with whether or not the user opens the email and clicks. The final goal would be completing a purchase off a link that was sent within…

eCommerce

Ecommerce Analytics: Funnel Analytics Part 3

Funnel analytics is one of the basic concepts that is important for tracking your ecommerce websites performance.  Funnel analytics is a series of events that lead toward a certain goal or conversion for an eCommerce business. Consider the analogy of your ecommerce website as a full subway train and each stop on the subway line is one step closer to completing a conversion. At the beginning…

BigCommerce vs Shopify

Cart Comparison

Ecommerce Platforms Comparison: Part 2 of 4

With so many shopping cart options out there and saturation of the market that customers are quite often confused on what shopping cart is better for their company.  There many features that you can base your decision on, and each different platform allows you to focus your company in different directions.  This is a series of comparing competitor carts. Second up is BigCommerce and Shopify. …

Adjusting your content marketing strategy

Guest Post, Web Marketing

How to Recognize Your Audience and Adjust Your Content Marketing Strategy For Them

Before delivering your message, you need to know who you’re delivering it to. This is a fundamental part of marketing for any business. However, these days recognizing your audience is a multi-step process that involves more than just knowing ages and locations. In an environment where content marketing rules the digital world, you have to dig a little deeper. Because only when you really know…

E-Commerce Design Trends For 2018

Guest Post, Trends

E-Commerce Design Trends For 2018

Predicting the future of E-commerce design is a challenging task as the trends today might become unpopular tomorrow. No one knows what’s going to rule the world but we can always go through the current state of web design for E-commerce sites to analyze and predict what the current and future state will be and how to grow its importance. Some few years back, the…

Payment Methods: Make it Easy on your Customers

eCommerce

Payment Methods: Make it Easy on your Customers

Successful eCommerce businesses know that the more variety of payment options they provide their customers the more opportunity there is to sealing the deal.  It is not necessarily the number of options your customers have, but the right payment options to complete the process. The payment is considered the final hurdle in the sales process, and quite often this is where customers get lost because…

Ecommerce Analytics

eCommerce

Ecommerce Analytics: Social Network Analytics Part 2

Social networking sites are providing the possibility to have some of the largest marketing audiences for ecommerce companies. Social networking platforms also have similar marketing funnels like email marketing campaigns. The unique part of social networking sites is that each website has different abilities and content for your customers to interact with.  That means your posts may not engage and interact with your audience the…

Cart Comparison

Ecommerce Platforms Comparison: Part 1 of 4

With so many shopping cart options out there and saturation of the market that customers are quite often confused on what shopping cart is better for their company. There many features that you can base your decision on, and each different platform allows you to focus your company in different directions. This is a series of comparing competitor carts. First up is Volusion and Shopify.…