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Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

eCommerce

Personalization: Dynamic Tailoring of Information

In today’s Internet environment, shoppers, by self-admission, want tailored information and communication when they are making purchasing decisions. Personalization is the most important innovation to come out of the growth of e-commerce infrastructure and communication technologies. Personalization has an impact on every single decision that an individual makes when making purchasing decisions. The practice of personalization is dynamically tailoring information and or experience to the…

E-Commerce Design Trends For 2018

eCommerce

8 eCommerce Design Trends for 2016 and Beyond

If you’re looking to increase your conversion rate, it’s important that you never underestimate the power of design. In 2016, we are being introduced to some once fringe design trends that are becoming main stream, so in order to stay relevant and appeal to your consumers, here are some ideas you might want to incorporate into your website. 1. Large Imagery Larger photographs are becoming…

Web Marketing

Separate Yourself with Customer Service

It may seem to be an added benefit, or the last thing on your mind, but its customer service that sets your company apart from the others. A happy customer often translates into a loyal customer, both achieved through exceptional customer service. You can show your customer you care in a number of ways… 1. Listening & Responding If a customer has a complaint, rather…

eCommerce

Deck the Halls: 12 Tips for Holiday 2014 eCommerce Preparation

The countdown to the 2014 holiday season has begun, and experts are projecting that this year could be the best yet for e-commerce sales. Is your online retail store ready to reap the benefits of this forecasted surge in revenue this year? Check this list of 12 industry-tested tips designed to give your e-commerce site the gift of increased revenue this 2014 holiday season. 1.…

eCommerce

5 Easy Strategies for Turning Abandoned Shopping Carts Into Conversions

The average rate of cart abandonment is 68.06%, according to a Baymard Institute report from Sept 2014.  Of course, these incomplete conversions are inevitable in eCommerce to some degree, and can’t be avoided entirely. There are, however, some effective strategies that you can implement to convert some of those abandoned shopping carts into completed sales and increased revenue for your eCommerce business. 1. Visible and Hassle…

eCommerce

Use Targeting to Optimize Your eCommerce Email Marketing

One common misconception among online retailers is that it is best to cast a wide net when it comes to email marketing. In other words, the bigger the email list, the more conversions you can hope to garner by sending out mass, generic advertising emails. Time and testing has proven, however, that this strategy is clumsy and ineffective. Of course, there is also anti-spam legislation…

eCommerce

The ACES Checklist for Effective eCommerce Blogging

Do you maintain a blog as part of the marketing strategy for your eCommerce site? If not, you are potentially missing out on valuable SEO, branding, and conversion opportunities. Whether you already maintain a blog on your ecommerce site, or are considering launching one, there are a few keystones of ecommerce blogging that you should keep in mind to get the most out of this…

eCommerce

Know Thyself – An Exercise in Authentic Brand Identity for eCommerce

“Know Thyself” – Ancient Greek aphorism What was first held true by the ancient Greeks is no less relevant in today’s technologically advanced marketplace. When you are trying to expand the reach of your brand in the internet age, it is easy to get mired down in keywords, SEO strategy, link-building, and the like. Of course, these tools are crucial to any successful ecommerce marketing…