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Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

eCommerce

Deck the Halls: 12 Tips for Holiday 2014 eCommerce Preparation

The countdown to the 2014 holiday season has begun, and experts are projecting that this year could be the best yet for e-commerce sales. Is your online retail store ready to reap the benefits of this forecasted surge in revenue this year? Check this list of 12 industry-tested tips designed to give your e-commerce site the gift of increased revenue this 2014 holiday season. 1.…

eCommerce

5 Easy Strategies for Turning Abandoned Shopping Carts Into Conversions

The average rate of cart abandonment is 68.06%, according to a Baymard Institute report from Sept 2014.  Of course, these incomplete conversions are inevitable in eCommerce to some degree, and can’t be avoided entirely. There are, however, some effective strategies that you can implement to convert some of those abandoned shopping carts into completed sales and increased revenue for your eCommerce business. 1. Visible and Hassle…

eCommerce

Use Targeting to Optimize Your eCommerce Email Marketing

One common misconception among online retailers is that it is best to cast a wide net when it comes to email marketing. In other words, the bigger the email list, the more conversions you can hope to garner by sending out mass, generic advertising emails. Time and testing has proven, however, that this strategy is clumsy and ineffective. Of course, there is also anti-spam legislation…

eCommerce

The ACES Checklist for Effective eCommerce Blogging

Do you maintain a blog as part of the marketing strategy for your eCommerce site? If not, you are potentially missing out on valuable SEO, branding, and conversion opportunities. Whether you already maintain a blog on your ecommerce site, or are considering launching one, there are a few keystones of ecommerce blogging that you should keep in mind to get the most out of this…

eCommerce

Know Thyself – An Exercise in Authentic Brand Identity for eCommerce

“Know Thyself” – Ancient Greek aphorism What was first held true by the ancient Greeks is no less relevant in today’s technologically advanced marketplace. When you are trying to expand the reach of your brand in the internet age, it is easy to get mired down in keywords, SEO strategy, link-building, and the like. Of course, these tools are crucial to any successful ecommerce marketing…

eCommerce

Give Your eCommerce Site a Fresh Feel in 7 Easy Steps

Many ecommerce business owners will place all of their focus on things like SEO, social media, link-building, etc. to increase conversions, while allowing their site and its content to grow stagnant. In fact, one of the most effective and deceptively simple methods to stepping up conversion rates for your ecommerce business is to keep your site fresh and current at all times. This includes everything…

eCommerce

Get Trending!: 3 Top Twitter Tips for Your eCommerce Brand

Twitter is no longer a tool to be ignored if you are looking to put together a comprehensive, successful social media campaign for your ecommerce business. Second only to Facebook in terms of number of users and engagements, Twitter is a great way to increase your brand’s social reach and visibility while keeping consumers informed and entertained with concise, content-central messages. Because of the limited…

eCommerce

7 Tips for Increasing Your eCommerce Conversion Rates

Conversion rates are often at the forefront of discussion in the conference rooms (and living rooms) of ecommerce businesses of all shapes and sizes. Once you have optimized your strategy to increase organic traffic, and implemented a paid search strategy, you may see a large influx in traffic to your site, and yet those visits may not be translating effectively into actual revenue. What can…