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Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

Adjusting your content marketing strategy

Guest Post, Web Marketing

How to Recognize Your Audience and Adjust Your Content Marketing Strategy For Them

Before delivering your message, you need to know who you’re delivering it to. This is a fundamental part of marketing for any business. However, these days recognizing your audience is a multi-step process that involves more than just knowing ages and locations. In an environment where content marketing rules the digital world, you have to dig a little deeper. Because only when you really know…

E-Commerce Design Trends For 2018

Guest Post, Trends

E-Commerce Design Trends For 2018

Predicting the future of E-commerce design is a challenging task as the trends today might become unpopular tomorrow. No one knows what’s going to rule the world but we can always go through the current state of web design for E-commerce sites to analyze and predict what the current and future state will be and how to grow its importance. Some few years back, the…

Payment Methods: Make it Easy on your Customers


Payment Methods: Make it Easy on your Customers

Successful eCommerce businesses know that the more variety of payment options they provide their customers the more opportunity there is to sealing the deal.  It is not necessarily the number of options your customers have, but the right payment options to complete the process. The payment is considered the final hurdle in the sales process, and quite often this is where customers get lost because…

Ecommerce Analytics


Ecommerce Analytics: Social Network Analytics Part 2

Social networking sites are providing the possibility to have some of the largest marketing audiences for ecommerce companies. Social networking platforms also have similar marketing funnels like email marketing campaigns. The unique part of social networking sites is that each website has different abilities and content for your customers to interact with.  That means your posts may not engage and interact with your audience the…

Cart Comparison

Ecommerce Platforms Comparison: Part 1 of 4

With so many shopping cart options out there and saturation of the market that customers are quite often confused on what shopping cart is better for their company. There many features that you can base your decision on, and each different platform allows you to focus your company in different directions. This is a series of comparing competitor carts. First up is Volusion and Shopify.…

SearchFit Spotlight Features

Multi-Store Platform: Competitor Comparison

When shopping for an eCommerce platform one of the most important considerations a company should have is what ecommerce solution is right for their business. Understanding all of the features of various companies can help make that decision.  In this article I will review SearchFit’s Multi-Store platform, but most importantly highlight how Volusion features don’t quite provide the same service in comparison. One of the main…


Six 2017 Holiday Must Do’s for Your eCommerce Company

The festive music and the countdown to the holiday season seems to be getting earlier and earlier every year. The Grinch would definitely not be pleased to know that the 2017 Holiday hoopla is starting before Thanksgiving, or Halloween has even passed. It seems that the industry must always look and plan ahead instead of enjoying the current holidays. For eCommerce companies the holiday season…

Shipping & Delivery

What is Drop Shipping?

Drop Shipping may not be a common term for those people considering to jump into ecommerce for the first time, but it can make all the difference in the eCommerce world when you create an online store. Drop shipping is a fulfillment structure in which a manufacturer or wholesaler agrees to ship single products directly to customers on behalf of the etailer allowing the etailer…