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Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

Web Marketing

Factors Influencing Online Shopping Behavior of Consumers

The mysteries of the decisions of the online shopper are speculative at best as delving into the thought processes of each individual consumer is hard to predict.  Online consumer behavior is a complicated socio-technical phenomenon and has been the focus of researchers for the last decade. It is elusively hard trying to judge the psychological state of consumers while they are making purchases.  Due to…

SearchFit Spotlight Features

SearchFit Spotlight: Customer Subscriptions

It is often discouraging for a customer to go to a website only to find that the product they searched for and added to their cart is out-of-stock. It is perhaps even more disheartening to an eCommerce manager to know that their hard-earned traffic has left without making a purchase because a product has sold out. SearchFit’s Customer Subscriptions lets eCommerce managers and marketers stay…

SearchFit Spotlight Features

SearchFit Spotlight: Product Reviews and Coupons

Understanding the unique features of your eCommerce shopping cart is important to making smart business decisions to better sell your products online. Here we hope to provide some understanding of some of the unique features that Searchfit has to offer!  In particular in this post we will be talking about Product Reviews and Coupons. The ability to effectively use these two features can help drive…

Web Marketing

Social Commerce

Social Commerce, another side product of Web 2.0 social internet, is a subset of electronic commerce that uses social networking sites in the context of financial transactions.  In 2005, Yahoo first coined the term social commerce that helped give a metric to how much interest a certain product was receiving on social networking sites. However, over the years the term has developed into entirely different…

Web Marketing

Voice Search: How Emerging Technologies Are Changing the Way We Search

Today, most information is at your fingertips. By the click of a mouse, tap on the screen, or a simple “Hey, Siri” will bring about all the information you could need. This is vastly different from traditional search methods that were still employed a decade ago. Before Google was widely available, most who needed to find information, had to go to their library or closest…

Shipping & Delivery

Packaging for eCommerce

Over time, the packaging of online purchases has changed significantly. To keep up with the high expectations of customers, many online retailers have upped their game when it comes to the quality of packaging for eCommerce as well as the automation speed. The product packaging itself can leave many impressions on the customer and serves itself with many copious functions. The vision of the brand…

Email Marketing

eCommerce Email Marketing

With the emergence of the Internet there has been an increased amount of importance placed on text rather than spoken language. The primary method of communication of businesses is no longer phone communication but rather email communication. Businesses should consider their audiences when communicating in order to have better practices. Furthermore, a lot of business are completely unaware of the fact that email marketing is…

Web Marketing

SEO to Consider for the New Year

Having a SEO strategy is important to keep your website’s competitive edge in the new year. Tactics have evolved over the years and different strategies have been used to receive better rankings. For example, the Google Penguin update has caused a number of changes that have changed how SEO ranks websites. Using measuring tools and metrics can help create an understanding and actionable insights to…