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Blog

Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

Guest Post

New e-Commerce Metrics in Google AdWords

Building your eCommerce business with Google AdWords requires a marketing team keen on details. Learn how to understand and analyze important AdWords metrics to make smarter businesses decisions. Google has an expansive network with opportunities brewing for online businesses everywhere. Their reach is expansive and advertisers know it. It’s the reason they chose to work with AdWords in the first place. Getting started with Google…

eCommerce

Virtual Reality and eCommerce Stores

Shopping is going to take on a whole new type of medium, virtual reality, and is becoming even more reliant on technology. That’s right, the new shopping experience of the future is through virtual reality. This provides the shopper the visual enjoyment of walking through a store, yet they are still shopping from their own personal space. Shopping from the comforts of your home is…

SearchFit Spotlight Features

SearchFit Spotlight Feature: Intelligent Product Groups

SearchFit’s Intelligent Product Groups allow a merchant to automatically (or manually) create and manage different groupings of items that can then be displayed in many parts of a merchant’s eCommerce site. Merchants utilizing automated intelligent product groups guarantee themselves consistently fresh content without having to move a muscle. For example, a merchant could insert an intelligent product group that always shows the five newest items…

Guest Post

Branding in the Age of Social Media

The power of branding is what separates a ‘Converse’ shoe from a regular canvas shoe or an ‘Apple’ phone from a generic phone. It is the singular factor which demands the customer to pay more and value the product over everything else in the category. The brand is an amalgamation of various elements including the image, identity, positioning, personality, communication, and experience that the product…

SearchFit Spotlight Features

SearchFit Spotlight: Dependent Product Options

SearchFit’s mission from our early days has never wavered: we aim to bring enterprise level shopping cart functionality to businesses of all sizes. Few features epitomize this objective quite like Dependent Product Options. Dependent Product Options is a feature that was designed to address a complicated and extraordinarily common scenario. Many product lines have options that depend on other options. For example, you might be…

Tips for marketing to millennials

Guest Post

Tips For Marketing To Millennials

They are setting new trends, they are making their moms proud and while they are at it, they also tweet and snapchat. They are agile, swift and they want to be everywhere. They love instant gratification and they are here to stay. Yes, Millennials by 2018, will have the most spending power. The lucrative crowd that you have to please is right here. You can…

Guest Post

Convincing Customers To Buy Your Product Isn’t Exactly Easy

It can be a bit tricky. In order to overcome objections customers may have about your product, having a one-on-one conversation with them is usually best. If you sell your products online it isn’t easy to do that. That is why it is critical to inform your customers of the true value of the product you are offering. If you’re unfamiliar with this process, this…

Web Marketing

The Importance of Testing Your Sales / Promotions

There are many parts to a promotion that should be tested and checked, but once a few promotions are completed testing becomes second nature. There should be a comprehensive checklist of any particular issues that could arise that would need to be fixed before a launch could happen. Testing throughout the development stages is crucial to making sure a website can have full navigability and…