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Featuring news on the latest trends in eCommerce, fresh features in SearchFit Shopping Cart and highlights in the world of Search Engine Marketing.

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Convincing Customers To Buy Your Product Isn’t Exactly Easy

It can be a bit tricky. In order to overcome objections customers may have about your product, having a one-on-one conversation with them is usually best. If you sell your products online it isn’t easy to do that. That is why it is critical to inform your customers of the true value of the product you are offering. If you’re unfamiliar with this process, this…

SearchFit Spotlight Features

SearchFit Spotlight: Dependent Product Options

SearchFit’s mission from our early days has never wavered: we aim to bring enterprise level shopping cart functionality to businesses of all sizes. Few features epitomize this objective quite like Dependent Product Options. Dependent Product Options is a feature that was designed to address a complicated and extraordinarily common scenario. Many product lines have options that depend on other options. For example, you might be…

Web Marketing

The Importance of Testing Your Sales / Promotions

There are many parts to a promotion that should be tested and checked, but once a few promotions are completed testing becomes second nature. There should be a comprehensive checklist of any particular issues that could arise that would need to be fixed before a launch could happen. Testing throughout the development stages is crucial to making sure a website can have full navigability and…

SearchFit Spotlight Features

SearchFit Spotlight: Automatic Image Resizing

Ecommerce sites need multiple image sizes and variations to showcase a single product. Websites at least need a big image on the product page, a smaller image on a category page, a large image to zoom into details, and tiny and thumbnail sized images for smaller views plus, additional images to showcase different product views. SearchFit cuts down time and saves money by automatically resizing…

SearchFit Spotlight Features

SearchFit Spotlight: Follow Up Products

Showing discontinued products without redirecting customers can create a bad user experience. Customers landing on discontinued product pages are more likely to become frustrated and bounce from the site. Additionally, creating individual redirects for products that regularly become discontinued, or are highly seasonal such as apparel items, can be a time consuming task for an eCommerce department. SearchFit allows website managers to simply identify replacement…

Web Marketing

Factors Influencing Online Shopping Behavior of Consumers

The mysteries of the decisions of the online shopper are speculative at best as delving into the thought processes of each individual consumer is hard to predict.  Online consumer behavior is a complicated socio-technical phenomenon and has been the focus of researchers for the last decade. It is elusively hard trying to judge the psychological state of consumers while they are making purchases.  Due to…

SearchFit Spotlight Features

SearchFit Spotlight: Customer Subscriptions

It is often discouraging for a customer to go to a website only to find that the product they searched for and added to their cart is out-of-stock. It is perhaps even more disheartening to an eCommerce manager to know that their hard-earned traffic has left without making a purchase because a product has sold out. SearchFit’s Customer Subscriptions lets eCommerce managers and marketers stay…

SearchFit Spotlight Features

SearchFit Spotlight: Product Reviews and Coupons

Understanding the unique features of your eCommerce shopping cart is important to making smart business decisions to better sell your products online. Here we hope to provide some understanding of some of the unique features that Searchfit has to offer!  In particular in this post we will be talking about Product Reviews and Coupons. The ability to effectively use these two features can help drive…